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Domain name is an important consideration for an online business. Buying the right domain name is essential step in getting good search engine ranking while creating a brand for your online business. If you wish to build a profitable business, then selecting a right domain name for business helps to make a different that may distinguish you from your competitors

If your website is a business website, it is a good idea to include company's name into the domain name so that you also build up brand name for your online business. If your website is a personal site, then use a name that is related to the topic of your website. The domain name should not be too long because will be hard to remember and the people can easily type it wrong.

It is extremely important to select a domain name that includes your online business's main keywords if you are hoping to drive generic traffic from search engines. Keyword rich domain name help in getting better search engine rankings of your website, and bring more search engine traffic, which is free and targeted. Hence, you should do an analysis on the targeted keywords that are related and important to your online business

Although the domain extension has no different in the eye of search engine, but dot com domain names are the most favored because a dot com domain name is easier to be remember. You may lost some "type-in" traffic if you use domain name with extension other than dot com because most people tend to remember a domain name without its extension and they will type the domain name in and type .com naturally.

source :articledashboard